The Bachelor of Business Administration degree with a major in marketing provides any student who is interested in marketing a solid foundation for understanding the needs of the customer and the principles of marketing management. This includes understanding new product development, creating marketing communications and promotions, managing customer relationships, and analyzing consumer and market trends. Courses also highlight the value organizations create for their customers, and opportunities and threats in the global marketplace.
The marketing minor provides a wide range of marketing classes that can enhance major coursework in other academic disciplines. In the required courses, students learn fundamental marketing principles, and about the voice of the consumer and customer behavior.